SAVVY STYLE: Shopping

Welcome back to another blogpost on how I look at my life to make me feel good. And today I’m tackling the pillar that really grew SLS, so I hope you like what I have to say now I’ve pivoted 😂 once again 🙄, although its more of a 350/360 degree pivot as it’s brought me back to being the mindful stylist … so with that in mind, lets talk SHOPPING!

Tackling being the appropriate verb 😩 as I have (until now) had a love/hate relationship with SHOPPING, from how I see it on instagram (don’t start me on the haul mentality) and it’s contribution to our over consuming world, to my own flawed ”add to cart” moments and serious fashion influencing over the last 18 months (yes, I am guilty of contributing to the problem). So the new year has me slowing it right down and questioning my intentions on what I should buy (and share with you) SHOPPING wise. And this little blog is simply about that, written down (primarily for my very cool ethical daughters to read in the future), but in the mean time, hopeful some of what I say and do resonates with you, so together we can all be the change we need to see. This is the beginning of my own return to SLOW fashion (albeit wabi-sabi) story 😊


Slow Fashion is an approach to producing clothes which takes into consideration all aspect of the supply chain and in doing so aims to respect people, the environment and animals. It also means spending more time on the design process, ensuring that each piece of apparel is quality made. It is the exact opposite of Fast Fashion. What I love, other than all of the above, is that it teaches you to be more thoughtful and intentional about your clothing. More mindful styling… 🙏🏻

Thanks MsBeltempo 🙏🏻


I’ve already written about RELOVE and about WEARING here. With all this in mind… it’s Slow Fashion that makes me “feel good” about shopping “new” as my style is NOT ALL about wearing what you have or buying PRELOVED clothing. Although they are my ”go to” and I always feel good about those 😍 I also love to hunt down new WOW garments in my colour and style that flatter me and coordinate with my current carefully curated closet 🙏🏻 So my aim is to share some small amazing designers out there, who use quality, ethically sourced fabrics, and pay their workers a fair wage. And today I’m going to talk about Catherine Murphy The Label.

I’ve never met Catherine. And until early 2018, I wasn’t even aware of her brand, despite her being a Melbournian who’s been in the industry for more over 20 years! But one day on my local high street a dress caught my eye in a small boutique. The attention to detail blew me away, the cut, the embroidery, the scalloping, the contast fabrics in body and fluted sleeve. The silhouette that hugs the bust, but covers it, the high waist that makes my legs look longer and the A-line skirt that skims the hips. And not much volume, which I’m learning suits me more than the tiered dress I often lean towards. No alteration needed (which is rare) and after a quick try on, I was sold, not on one but these two dresses. It’s like her designs are made for me!


Since then, I’ve followed her designs each season and luckily picked up another forever dress at the end of 2020. Even more forever since I dyed it Dylon Expresso Brown 😉


But let’s look at the Catherine Murphy story, because as you all know, I like to connect my clothes to the people who design and make them. Catherine designs for the luxe bohemian, which as I age, is how I like to feel. (Although, I do not see any 50 plus models on her site 🤔) She definitely has quality made garments, in exquisite natural fabrics with sophisticated details. She uses local artisans and manufacturers limited quantities of each size here in Melbourne. All of which I love 🙏🏻 It may bring the price up (although keep in mind, there are other Aussie brands that mass produce offshore with similar prices), but I would rather own less by buying better, knowing that these garments in my wardrobe are thoughtfully made and then mindfully purchased to serve my style well over time. And personally, i’d rather rewear one Catherine Murphy dress like this, than alternate four disposable mass produced chain store ones (which I have in the past).

Having mentioned price. Lets talk SHOPPING her brand. I did actually purchase all mine on sale from small local boutiques. So I’m currently looking for her stockists to keep my eye on their sales. Their sales will often differ to those from the designer’s own website. Although, I’m not having much luck, so I’m beginning to think she may only sell direct now 🤔 The SALE section on the CM website currently includes Summer season. It only just started.( So I’m making a note of the date to see if a pattern forms… that’s savvy 😉) But remember, given the limited quantities of each dress made, size may be an issue if you do wait ! Which is why 10% off full price from her website for first time orders appeals for new season. Some stockists may have this offer too. But this doesn’t mean that i’ve given up on prelove, as I also have Catherine Murphy as a “saved search” on eBay just incase any older season comes up or someone else’s wrong size purchase works in my favour. I’m currently contemplating this ONE. It is very old season, but timeless in my mind. And quite iconic given it was worn by Nina Proudman in Offspring 😂 I feel confident bidding on this because I know the quality will be great, I know how her style suits me, I know my colours and I now know my size in her brand. I absolutely love SHOPPING all these ways because it’s just so savvy 😉


So wish me luck🤞🏻…. and on that note, I’m so looking forward to what CM creates for AW22 😊

If this way to shop does in fact resonate with you, why not look at a garment you adore in your wardrobe and research who designed and made it and see if buying from them makes you feel good 😉 If it does… why not get on board with shopping the savvy style way?

Sarah xx

2 comments

  1. LA CONTESSA · February 8

    OH CAN I BORROW” LUXE BOHEMIAN” VERBIAGE FROM YOU?I FEEL THATS ME IN A WAY BUT OLDER THAN A TRUE BOHEMIAN…………THE DYE JOB CAME OUT FANTASTIC!I LOVE THAT COLOR BY THE WAY I ALWAYS PAINT MY NAILS BROWN and I TRY TO WEAR BROWN LIPPY TOO!A RARE OCCASION WILL YOU SEE ME IN PINK OR RED LIPSTICK BUT I DO LOVE PURPLE ON MYSELF………….HYSTERICAL I KNOW!!!
    GOOD GOOD POST!
    XXX

  2. sarahlondonstyle · February 8

    Of course! You are the epitome of the word 😍

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